Mastercard Indonesia
People in Indonesia have the misconception that their Debit Mastercard is just an ATM card. The truth is, it’s so much more. We want to dismantle this misconception, and reframe what a Debit Mastercard can be.
The idea: Your Anything That Matters Card.
Yes, your Debit Mastercard is your ATM card. But it’s also what you use to pay for a carton of milk, to top up petrol, buy a magazine, treat yourself to bubble tea―and so much more!
This campaign doesn’t shy away from the idea that many people believe a Debit Mastercard is an ATM card. But rather it addresses the misconception, blows it wide open and reveals the world of possibilities one has with a Debit Mastercard.
Client: Mastercard Indonesia
Agency: McCann Worldgroup
Executive Producer: Andrea Ferronato
Senior Art Director: Keshav Bhat
Agency: McCann Worldgroup
Executive Producer: Andrea Ferronato
Senior Art Director: Keshav Bhat
Illustrator: Paul Kotynski
Director: Alfredo Seow
Motion Graphic Artist: Elaine Villanueva
Director: Alfredo Seow
Motion Graphic Artist: Elaine Villanueva
Skills: Animation / Editing
